Mobile Content Usage
In July, 2 out of 3 U.S. mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period. During that same time-frame, browsers were used by 33.6 percent of U.S. mobile subscribers (up 2.5 percentage points). Subscribers who used downloaded applications comprised 31.4 percent of the mobile audience, representing an increase of 1.6 percentage points from the previous period. Accessing of social networking sites or blogs increased 1.9 percentage points, representing 21.8 percent of mobile subscribers.
| Mobile Content Usage 3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. Ending Apr. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Apr-10 | Jul-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 64.6% | 66.0% | 1.4 |
| Used browser | 31.1% | 33.6% | 2.5 |
| Used downloaded apps | 29.8% | 31.4% | 1.6 |
| Played games | 22.4% | 22.3% | -0.1 |
| Accessed social networking site or blog | 19.9% | 21.8% | 1.9 |
| Listened to music on mobile phone | 13.8% | 14.5% | 0.7 |
This uptick in app usage could be linked to the enhanced functionality and user experience of applications that innovative mobile application developers have incorporated recently.
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Kevin’s Mobile Retailing News Weekly
Smartsoft Mobile Solutions, Inc. gathers the information in this newsletter from a variety of sources. It is our intent to provide unbiased, accurate information. We do include trend information and “street talk” that we find relevant or worthy of consideration. We also leverage our worldwide team of employees and partners to provide timely, newsworthy information. Using less formal channels, combined with our real world experiences allows us to supply with information critical to decision making in our mobile world.
