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Posts Tagged ‘Mobile Application Development’

Mobile Couponing: Uses in Mobile Commerce Applications

As using a Smartphone has become second nature to consumers, it should come as no surprise that retailing companies are developing marketing strategies to engage their customers at this new and valuable touch point. The idea of couponing has been has been around for over fifty years, with print being the long running standard. The goal is simple, present value to a customer or potential customer to induce the purchase of a good or service.  With the rise of the internet, companies then adopted this technology to allow for digital couponing, but a printed copy was still, in most, cases required. While the web greatly increased the amount of discounts offered to consumers, as well as the target marketing of products to customers based upon previous purchasing behavior, many companies saw the actual effects of these campaigns come in below expectations.

With the rise in business of customer/consumer mobile applications being deployed on Smartphones such as the iPhone, Droid, and Blackberry, many companies are taking mobile couponing to the next level. With the actual customer’s location available to the retail companies via the geo-location on their phones, savvy companies can target promotions and couponing down to a city block. Companies can look at events happening around the stores such as weather, and send targeted coupons and promotions to all customers in that specific region. As companies further mobilize their back office systems and push relevant information to customers, such as inventory levels by store location through innovative mobile solutions providers such as Smartsoft Mobile Solutions, the possibilities are endless.

Imagine this scenario, as it is coming in the not so distant future. A retail company’s merchandisers know that a new line of products that is adored by their customers is going to be released by their supplier. With shelf space at a premium, the old product line needs to move off the shelves rapidly in order to make room for the incoming products. The merchandisers have a view into inventory levels of the current product line not only by region or city, but down to the store level. Well, while this technology exists here is the twist… Now the merchandisers can search all customers within a defined location relative to  a physical store, review those customer’s purchasing habits, as well as the product affinity of  an individual mobile application user. The merchandiser can then rapidly develop a geo-targeted couponing campaign based upon real-time mobile analytics. The campaign is pushed to the company’s customers’ mobile devices during the application launch. The promotion can be targeted to individual buyer groups, giving the firm’s customers a targeted and compelling value proposition to encourage purchase. Users who bring in a coupon on their mobile device are 30% more likely to convert or purchase the promoted product or service. The beauty of the rapid advancement in mobile technology is the dual benefit for the business and consumer.  As mobile technology and applications continues to advance, look for some of the following:

  • Augmented Reality
  • Barcode/ Scanable Coupons through Text Messaging
  • Coupons for Virtual Mobile Malls
  • Dynamic Promotional Ranges that Optimize Merchandising/Promotions
  • Mobile Promotional Cooperation allowing for products and complementary products

For More Info Check Out:

Mobile Geo-Location Tools in Applications and Usage in Retail

Mobile Application Usage for On-Site Retailing

Fourth Quarter 2010 Trends in Mobile Retailing

 Smartsoft Mobile Solutions, Inc. gathers the information in this newsletter from a variety of sources.  It is our intent to provide unbiased, accurate information.  We do include trend information and “street talk” that we find relevant or worthy of consideration.  We also leverage our worldwide team of employees and partners to provide timely, newsworthy information.  Using less formal channels, combined with our real world experiences allows us to supply with information critical to decision making in our mobile world.

Executive Use of Enterprise Mobility

Besides doing the stuff on a smart-phone that keeps us human such as Facebook, Twitter, and Urban Spoon; enterprise mobility application developers are making applications that enhance business management. Picture this a regional sales manager is traveling to multiple sales offices to perform performance appraisals on the six offices she is in charge of. Just before arriving in her cramped rental car she stops for gas. The manager then decides to view sales performance of the sales executives of the Cleveland, Ohio office she is about to visit in real time. The manager pulls out her Droid Incredible, launches a BI app, which links to the data stored in IBM’s Cognos, located on-site at Corporate headquarters. Instantly the manager has a real-time view of sales by employee, the ability to compare actual sales to the sales forcast, all in interactive dynamic charting format. After viewing this information, as will as key performance indicators for all of the staff she relized one sales executive just landed the largest account  in the Cleveland offices history yesterday….

As the manager is rewarded for this, along with the sales executive, she immediately changes her lunch plans to take this rising sales executive. The manager then searches for a proper restaurant using the Urban Spoon application, also on the Droid Incredible, sends a lunch invite to the sales executive and is off to the Cleveland office.  Truly this information she received at the point of performance changed her day, the career of her direct report, and the profitability. As we all know what gets measured gets rewarded, and whats rewarded gets done. 

Business can be bland, but the combination of innovative mobile applications allowing for real-time data to be pushed to a mobile device, interactive/creative displays of that information, and the tools we use everyday in life and in business can really make it exciting. Few people like staring at a spreadsheet, but if you can flip graphical representations of data with a finger, drill down to the account level, and have a fine steak…. Life gets a little sweeter.

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